What are the problems in our market that we solve?
What solutions do we provide that people crave and have an appetite for?
If you have to have a hungry crowd - do your solutions match their desires/requirements?
Do we solve very specific problems for a very specific group of people?
What is the problem and what is your ultimate solution?
Some tips for organisations seeking to improve their profit position:
Make reality GREATER than the promise - that is the secret to great success and wealth - over deliver!
If you solve small problems you will make small money - if you solve big problems you will make BIG MONEY!!!
If you are not making enough money you are either not solving people's problems or not solving big enough problems...
Here is how cash flows...... money flows to those that solve problems for other people...There most immediate, pressing and painful problems.
Solving problems is the successful company's revenue driver
KEY EXERCISE :
What problems are we Currently solving for people (big or small, many problems or few problems)
THEN...
What problems could we solve for our clients or potential clients in the market?
We hope this stimulates your thinking......
Simon G. Bell
PT The Apex Consulting Group
